As we leave the 2000's behind and enter 2010's, what will the next decade have in store for the product design industry? Tanya Weaver poses a number of questions to an international group of product and industrial design consultancies to gauge their opinions.
In a world where brand is considerd king, a powerful wealth creator and vehicle of value, Chris Christou wonders where this leaves product.
The first annual International Design Awards yielded 1,000 entries from 45 countries: of which 109 of the most visionary projects in architecture and interior, product, graphic and fashion design were rewarded coverage in the book by the IDA jury.
“People need more than just solutions; they need to be engaged on an emotional level. If a consumer is moved emotionally by a product or service, they will continue to use it. This can only be achieved if the product is conceived as a whole on all levels from the beginning."
"Interspersed throughout are designers' sketchbooks, Case Studies that feature internationally famous designers or design groups..."
"Where 'Old Luxury' values anchor themselves to solid production qualities, our focus on this product was 'New Luxury', which invests in intangibles. They include the magic and experience of the brand."
"Youmeus works with a total design philosophy that transcends traditional working practices. Creating products for both small and large companies, the main emphasis of their work is to make a difference, to challenge, and to question what constitutes to good design."
"For the past 20 years, The International Design Yearbook has been documenting the trends, styles, personalities and prevailing dogmas of domestic design."
"The 40th D&AD Annual featuring the best in international design and advertising."
"Praising its simplicity, the jurors found this collection of contemporary glassware products “beautiful and extremely sexy.” The set includes four types of glasses: rock, wine, shot and flute."
"The products were designed to appeal to younger consumers and to reflect lifestyle changes that have recently made cooking a more mainstream hobby."
"How many of its advanced features have you ever used since that first heady day when you played the Bricks game and discovered that voice dialling always calls your mate Brian, regardless of which name you speak?..."
"Touch me, stroke me, take me home’ - in a world of instant gratification and fashion conscious faddishness, designers are creating ‘personality’ filled products that remind us of our pets..."
"Busier cooks may object to the current trend for geometric rather than ergonomic concepts, but given that ‘ergonomic’ usually seems to mean ‘David Cronenberg’, the rest of us will welcome something rather more restful to live with."
“Cooking is becoming more theatrical and involving these days, and we wanted the products to reflect that,” adds Christou.