AWARDS / Posted: June 10 2010 by Office
Youmeus wins Australian International
Design Award 2010.
We are delighted to announce that Youmeus has won a 5th design award for kMix, this time in the Australian International Design Awards 2010.
The Australian International Design Awards, a division of Standards Australia, is recognised as Australia’s peak design assessment and promotion body, and for its important role in fostering a culture of design and innovation in Australia.
Thanks to our friends at Kenwood for entering the work and continued support to the project.
Links:
Australian International Design Awards
kMix Case Study
NEWS / Posted: Feburary 15 2010 by Office
Uniqlo Calendar.
Japanese clothing brand Uniqlo has launched a new version of their Calendar, an online widget featuring seasonal video footage, music and images.
Featuring a random assortment of stop-motion and tilt-shift imagery from locations across Japan including Hakodate, Osaka, Hokkaido, Nakano, Hokkaido and Kamakura, the miniature city views, movements and vivid colours make it quite mesmerising!
NEWS / Posted: Feburary 02 2010 by Office
Youmeus develops new brand positioning
& identity for Careys.
Founded over 30 years ago, The Carey Group have built an impressive track record of successful projects and growth as an industry leader in the construction and civil engineering business with a turnover exceeding £200 million.
Now a big player in the industry, Careys realised that they needed to sharpen their brand definition and develop a positioning and identity strategy that would set them apart from their competitors.
Youmeus developed a suite of brand assets for Careys that helped communicate a unique positioning for their business offer, delivered via a set of brand toolkits and frameworks. To achieve this, we worked extensively with Careys management team to help them define a series of brand values. These were then translated and delivered through a clearly defined and distinctive personality.
The project became a valuable asset for explaining the role of the brand to employees as well as a source of numerous communications campaigns that have since been carried out.
To ensure correct usage and to maintain ongoing brand management, Youmeus then developed a set of brand guidelines, encompassing the brand identity devices, brand mark, colours, photography, corporate typefaces and brand voice. [View case study].
NEWS / Posted: Janurary 27 2010 by Chris
Coca-Cola Video Viral.
An interesting video viral from Coca-Cola, part of its global "Open Happiness" campaign. The producers of this video secretly installed a modified Coca-Cola vending machine overnight - along with five hidden cameras. What's nice about this is the genuine excitement and authentic reactions it has created.
NEWS / Posted: Janurary 24 2010 by Chris
Rotating Kitchen.
This art installation by Dutch artist Zeger Reyers was put into motion at the opening of the exhibition Eating the Universe at Germany’s Kunsthalle Düsseldorf. "Rotating Kitchen" will keep rotating throughout the show until February 28th 2010, so things will be really messy by then.
