Youmeus presents a story about the design and development of kMix, an iconic Food Mixer for Kenwood. 11th - 17th March 2013.
Exhibition opens 9-6pm Monday to Friday, weekends by request.
Kenwood has long been regarded as one of Britain's most well-known food preparation brands. Working closely with Kenwood's in-house design, engineering and marketing teams, Youmeus provided the external impetus to help define and shape new product category with the introduction of the kMix Food Mixer.
Youmeus explains the journey from initial thoughts through to design and production. The exhibition provides an insight into the workings of the design process, showcasing a collection of drawings, visuals, models and prototypes.
The exhibition willl be held at Yomeus's London studio, downstairs in the public atrium space: Great Western Studios, 65 Alfred Road, London W2 5EU.
If you are in the area, why not pop in for a browse.
The countdown begins. On the 14th July our very own Chris Christou will be taking part in this years London to Paris 24 hour cycle challenge in aid of Scope.
Covering 290 miles; 300 riders leaving London, 90-miles to Dover, reaching France as darkness falls and riding non-stop through the night to Paris.
"Cycling 290 miles non-stop in under 24 hours is going to be a monumental challenge but worth every drop of sweat as our team hope to raise £12,000 to help disabled families improve their lives."
With the help of money raised form the ride, we hope make a real difference to the lives of people, like Eloise and her family...
Thanks to her new found communication skills, Eloise's family, friends and teachers don't have to second-guess her anymore. In fact, she's only too happy to talk about all of the things she loves to do. Eloise is not alone. 9 out of 10 of the children Scope works with have communication difficulties. For young people like Eloise, being able to access a computer will open up so many more opportunities in terms of education, jobs and just being able to organise their lives.
For more details and information about ways you can help, click on one of the links below.
Please note that Youmeus Design has moved to a new studio. Our new address and telephone information details can be found on our contact
page. Please amend your details accordingly.
Kenwood has invited a selection of high profile names from the world of fashion, jewellery, furniture and graphics to help raise thousands of pounds for charity.
Six high profile names - Elizabeth Hurley, David Linley, PPQ, Studio Conran, Zandra Rhodes and Stephen Webster - have all been invited to apply their signature style to Kenwood's kMix Stand Mixer. They have each designed a bespoke machine, which will be auctioned this month on eBay with the proceeds going to Make-A-Wish Foundation® UK.
The auctions are running from Monday 4th October at 8pm until Thursday 14th October at 8pm.
David Linley kMix Stand Mixer auction
Elizabeth Hurley kMix Stand Mixer auction
Zandra Rhodes kMix Stand Mixer auction
PPQ kMix Stand Mixer auction
Stephen Webster kMix Stand Mixer auction
Studio Conran kMix Stand Mixer auction
We are delighted to announce that Youmeus has won a 5th design award for kMix, this time in the Australian International Design Awards 2010.
The Australian International Design Awards, a division of Standards Australia, is recognised as Australia’s peak design assessment and promotion body, and for its important role in fostering a culture of design and innovation in Australia.
Thanks to our friends at Kenwood for entering the work and continued support to the project.
Japanese clothing brand Uniqlo has launched a new version of their Calendar, an online widget featuring seasonal video footage, music and images.
Featuring a random assortment of stop-motion and tilt-shift imagery from locations across Japan including Hakodate, Osaka, Hokkaido, Nakano, Hokkaido and Kamakura, the miniature city views, movements and vivid colours make it quite mesmerising!
Founded over 30 years ago, The Carey Group have built an impressive track record of successful projects and growth as an industry leader in the construction and civil engineering business with a turnover exceeding £200 million.
Now a big player in the industry, Careys realised that they needed to sharpen their brand definition and develop a positioning and identity strategy that would set them apart from their competitors.
Youmeus developed a suite of brand assets for Careys that helped communicate a unique positioning for their business offer, delivered via a set of brand toolkits and frameworks. To achieve this, we worked extensively with Careys management team to help them define a series of brand values. These were then translated and delivered through a clearly defined and distinctive personality.
The project became a valuable asset for explaining the role of the brand to employees as well as a source of numerous communications campaigns that have since been carried out.
To ensure correct usage and to maintain ongoing brand management, Youmeus then developed a set of brand guidelines, encompassing the brand identity devices, brand mark, colours, photography, corporate typefaces and brand voice. [View case study].
An interesting video viral from Coca-Cola, part of its global "Open Happiness" campaign. The producers of this video secretly installed a modified Coca-Cola vending machine overnight - along with five hidden cameras. What's nice about this is the genuine excitement and authentic reactions it has created.
This art installation by Dutch artist Zeger Reyers was put into motion at the opening of the exhibition Eating the Universe at Germany’s Kunsthalle Düsseldorf. "Rotating Kitchen" will keep rotating throughout the show until February 28th 2010, so things will be really messy by then.
Back in 2000 we designed 'Pulp', a disposable mobile phone manufactured from recycled paper pulp. Selected for The International Design Yearbook - edited by Marcel Wanders and also featured in many other publications.
Designed in an era when very few of us owned mobile cell phones and before many operators supported technology such as GSM, making international roaming possible, this concept was aimed at the occasional user or international traveler. Shortly after SMS text messaging and digital networks emerged followed by 3G, Smart Phones and the rest is history.
Recently we noticed that their might still be a place for such a device in todays saturated market of feature rich hand held devices, as BIC, famous for disposable pens and lighters, launches the 'BIC Phone'.
The product which can be bought at supermarkets, petrol stations and airports, comes charged and ready to use immediately with an hours free calls. Users will then be able to top up the Phone's airtime by buying Mobicarte pre-pay cards.
In France over 110,000 BIC phones were sold since August 2008 which clearly shows that there is a market for this type of product. Maybe people looking for simplicity, a back-up phone or a second phone for those of us who prefer not to disclose our private number when shopping online or posting ads.
In a world where brand is considered king, a powerful wealth creator and vehicle of value, it leaves several questions; Is branding still effective? And where does this leave product? [Read full article]
Chris Christou talks about Insight + Design, presenting a collection of case studies and examples which demonstrate the importance of Research and Insight in the design process, how it can inform designers and translate into vision and end user experience.
We are delighted to announce that Youmeus have recently won two design awards. 2008 Starpack, Gold and Pentawards Worldwide Packaging Competition, Silver. Both for the packaging design we created on kMix, a Kenwood stand mixer, which we also designed some time ago.
Way back in 2001 we designed a range of contemporary glassware called ‘Inside Out’ which won an award in the 2001 I.D. Annual Design Review. Unfortunately we never got around to brining this range of products to market despite having a lot of interest from consumers and trade alike, who saw our work in I.D. Magazine and on our website.
Well, 7 years later, it appears that a New York based designer has developed a range of glassware also called ‘Inside Out’. We couldn’t help but notice the striking similarity to our own designs. People say "imitation is the best form of flattery”.
Well there you have it – If you have an idea don’t wait around too long!
They are on sale at Charles & Marie in Europe however we’ve seen them and the quality is somewhat disappointing.
A couple of weeks ago Youmeus was shortlisted for several Design Awards.
We are delighted to announce that the results for one of them has just been announced and Youmeus has won 1st Prize in the 2007 iDA (International Design Awards) for kMix in the Kitchen Appliance category.
It's also great to see that the UK is once again showing well on the
global stage with a couple of other UK design agencies collecting prizes.
We're delighted to find ourselves short listed alongside such formidable designers in the Kitchens and Tabletop category of the prestigious Elle Decoration British Design Awards for the striking new Kenwood product we designed called kMix.
We hope you don't mind us sharing this moment of self indulgence with you!
Should you be interested, the awards supplement can be found in the October 07 issue of ELLE Decoration, and an online voting system for the awards has been created at:
Those who vote for their favorite work or designers will be entered into a prize draw, with a chance to win exclusive VIP invites to the Design Awards party in London!
Chris Christou, Director at Youmeus, writes about a shift in the way big brands are behaving and are doing so with transparency, trust, generosity and with a smaller attitude. [Read full article].
On the 4th July 2007 Kenwood Ltd prepares to strengthen its food mixer category by launching kMix designed by Youmeus. [Read full article].