01 kMix Stand Mixer Kenwood has long been regarded as one of Britain’s most well-known food preparation brands. Youmeus provided the external impetus to take them into a new direction with the introduction of the kMix stand mixer. The project encompassed; industrial design, packaging design, branding, naming, visual identity and sales and marketing tools aimed at helping Kenwood engage with the consumer in new and exciting ways. The projects success went beyond gaining recognition from consumers and trade alike, but also helped energise and shape the way the company viewed itself internally.
THIS PROJECT INVOLVED Insights & Strategy Product Development Packaging Design CAD & Modelmaking
02 kMix Packaging Our work on kMix extended beyond Industrial Design and involved the identification and development of several physical touch-points including product packaging. The approach we took however went beyond just visual language and graphic design, but involved the design of the whole unwrapping experience with a multitude of layered mini touch-points.
03 kMix Exhibition & POS Following the design and development of the kMix product for Kenwood, Youmeus provided design and creative direction for exhibition spaces and point of sale systems. Our objective was to create solutions that communicated the identity attributes, personality and key messages of the kMix brand.
04 kMix Blender The kMix Blender is a chic addition to the kMix range and follows the same core design values as its parent Stand Mixer product.
THIS PROJECT INVOLVED Product Development CAD & Modelmaking
05 Easy Clean Fryer Range This range of domestic fryers for household appliance manufacture Kenwood remains simple and pure in concept inspired by the clean contemporary-chic kitchen environments that have become synomous with todays modern living. Ease of use and cleanability were the main factors that drove the design and development of this product. The easy clean design feature allows for the user to remove the power module at the front of the product, it breaks down into four pieces - lid, basket, bowl, and outside housing and all of these can be safely put into a dishwasher or immersed in water for cleaning.
THIS PROJECT INVOLVED Insights & Strategy Product Development CAD & Modelmaking
06 Hand Held Kitchen Tools A range of hand-held electronic kitchen tools consists of a blender, whisk, can opener and knife, complete with moulded plastic hanging hooks. The products use a combination of soft touch rubbers, metal and plastic to engender a more interesting and tactile quality that the user will remember. This project has won an award from I.D Magazine in the U.S.A, is displayed in the perment collections of the Die Neue Sammlung Museum, Munich and was selected to feature in The International Design Yearbook 2005, edited by Marcel Wanders.
THIS PROJECT INVOLVED Product Development Packaging Design CAD & Modelmaking
07 Travel Products Range Part of a range of travel products that challenge all preconceptions of how a travel products should look and function. Rather than designing a miniature version of a domestic kettle, our approach was to decon-struct the product into its core components; the heating element, which uses printed element technology enclosed inside the smooth spoon profiled casing and a simple beaker vessel or alternatively your favourite mug.
08 Tabletop Water Filters No Content
09 Tabletop Cooking Products No Content
10 Vision & Industrial Design Virgin Atlantic is the second largest long haul airline in the UK and the third largest European carrier over the North Atlantic. It operates 37 aircraft and flies more than 4.5 million passengers a year to some of the worlds major cities. Youmeus have been working closely with the Virgin Atlantic team since 2007 on a number of projects, helping them navigate their brand space through intimate touch-points providing insights and vision from new passenger travel service experiences to industrial design covering various aspects of the Virgin Atlantic on-board products (confidential).
THIS PROJECT INVOLVED Insights & Strategy Product Development Packaging Design
11 In-Car Audio Systems Goodmans products have always represented good sound, ease of use and great value for money. Youmeus developed a range of in-car audio products and a 3d design language that expressed these core values. While other brands continue to market ‘feature rich’ and often complex product offerings, our approach was to develop a product that’s intuitive and easy to use, one that offers useful functionality and performance yet remains hidden.
12 3G Mobile Phone A Fortune 100 company with global presence, Motorola has seen massive growth in its mobile communications divisions in recent years. Youmeus has been supporting Motorola in new product development as well as providing them with valuable insights with our periodic insight journals.
13 Cool London Providing essential periodic updates in the form of provocative visual journals. Focusing on contemporary culture tailored to the individual client.
THIS PROJECT INVOLVED Insights & Strategy
14 Glassware Collection Born out of an in-house design study, this collection of contemporary glassware products includes four types of glasses: rock, wine, shot and flute. Although the exterior shape of each piece is a basic cylinder, the internal cavities form the archetypal profiles of the respective drinking glasses, giving each its own distinct identity. The Youmeus glassware collection was honoured by I.D Magazine in the U.S.A as part of their 2001 Annual Design Review. Praising its simplicity, the jurors found this collection of contemporary glassware products “beautiful and extremely sexy.”
15 Disposable Paper Phone Born out of an in-house design study, ‘Pulp’ is a portable pay phone manufactured from recycled paper pulp. Selected for The International Design Yearbook 2005 - edited by Marcel Wanders and published by Laurence King. The project also appeared in an article written by Adam Banks in MacUser Twenty/20. “Think about your mobile phone. How much did you pay for it? (Or, if it was ‘free’, how much are your call charges weighted to cover its cost?) How many of its advanced features have you ever used since that first heady day when you played the Bricks game and discovered that voice dialling always calls your mate Brian, regardless of which name you speak?
16 Insights Journals Working with a number of clients across Europe and Asia including Marui Japan & Always Japan our insights scout, Kathy Forsyth focuses on gathering visual information providing insights into contemporary fashion and design cultures tailored to the individual client’s needs.
MARUI JAPAN Department store chain in Tokyo, Kathy delivers photographic documentation of London street fashion, supplying quarterly updates of current trends and mania’s in London.
ALWAYS JAPAN Fashion and sub-culture behavior reportage covering new bars, restaurants, hotels, clubs, and relevant exhibitions for Japanese fashion brand.
17 Brand Positioning & Identity Founded more than 30 years ago, The Carey Group have built an impressive track record of successful projects and growth as an industry leader in the construction and civil engineering business with a turnover exceeding £200 million. Now a big player in the industry, Careys realised that they needed to sharpen their brand definition and develop a strategy that would set them apart from their competitors. Youmeus developed a suite of brand assets for Careys that helped communicate a unique positioning for their business offer, delivered via a set of brand toolkits and frameworks. To achieve this, we worked extensively with Careys management team to help them define a series of brand values. These were then translated and delivered through a clearly defined and distinctive personality.
THIS PROJECT INVOLVED Insights & Strateg Brand Communications