Insights & Strategy
Our approach to strategic design and innovation starts from an insights platform. We constantly watch and interpret consumer lifestyle choices, attitudes and behaviors to the brands we buy and technology we use.
An insight study helps us create an informed understanding of the issues and the scope of any given problem, helping your brand anticipate and respond to the shifting nature of our individual preferences and collective decisions. This allows us to focus our efforts on creating solutions and benefits to peoples needs, aspirations and feelings.
Youmeus have over 15 years experience helping companies turn insight and innovation into successful consumer products, positioning strategies and brands.
Leading organisations today rely on product design as a strategic tool to help create three dimensional representations of their brand that make a deep connection with the consumer.
Great products connect with us emotionally. ‘I work hard so I deserve it.’ ‘Makes me feel glamorous.’ ‘Fulfill my inner motivation to be spontaneous’. ‘Take control of a healthy lifestyle' or 'Just something that helps me do things simply and quickly and gets me off that merry-go-round.’
We’ve extensive experience in the NPD process, helping our clients identify new product opportunities and providing them with design and development services to take an idea from concept through to production and to market.
Packaging has always had a fundamental role to play in the way brands communicate their values, identify their product and sell its qualities. Great packaging engages consumers, tells a compelling story and reinforces the desire to own a must have product.
Packaging is one of the most important consumer touch-points that make up a product and brand experience and often the most overlooked.
We have designed and developed packaging, exhibition and merchandising systems for a wide variety of brands including Kenwood, Virgin Atlantic Airways, BAT and Vidal Sassoon.
The relationship and experiences we have with the products we use and the continuing development of new technologies plays an important role with the way people interact with them.
We believe that good design is about more than just beauty: it is about a good user experience that makes the consumer want to spend time with a product. By focusing on products alone or by separating the product from the user interaction aspect, manufacturers risk turning technology devices into beautiful commodities.
We help our clients build relationships between people, products and technology that filters out the unnecessary whiz-bang, which is just wallpaper unless it has real substance to justify it, with solutions that hold maximum relevance to your product story and brand image.
Cad & Modelmaking
Computer aided design has changed the way that design, engineering and production disciplines do business. It helps improve the quality and speed of a project from design through to production.
We have a singular view towards CAD–that it should be an intuitive tool in the hands of the designer rather than an operator. This is why we have invested and integrated the best CAD and visualisation technology available into our NPD workflow to improve the quality, speed and communication of a project at every point.
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