The way we experience a product can profoundly influence how it makes us feel. Building on this idea, we developed a narrative centred around discovery, with the tag line “Where do you want to go?” This inspired a collection of breakfast products designed to spark a sense of adventure and enjoyment in every use.

Inspired by world cultures—authentic Italian moka caffè, traditional Asian tea, and classic English toast—these products celebrate global traditions and transport users to different places and cultures.

The collection included three products: a coffee maker, a tea maker, and a toaster, each crafted to embody this spirit of exploration and cultural connection.